Launched : June 13, 1963

Slogan : Let’s practice being kind until kindness becomes a common social practice.

Symbol mark : A newly sprouted two-leaf plant with the sun This embodies our hope that a small bud of kindness will grow big and strong with the help of the sun’s warmth.

Official flower : A cosmos, to symbolize sincerity and a true heart

Character : Sea Angel
The motif is based on the clione or “sea angel,” a small floating mollusk that with a semi-transparent body, wings like that of an angel, and what looks like a red heart.

■The Small Kindness movement is a nationwide movement but it is based on local communities. →PDF

■”Small Kindness Movement” conducts various activities. →PDF

■World Kindness Movement →PDF

http://www.worldkindness.org.sg/